# The effects of commitment and trust on the relationship between service quality and university brand loyalty in time of crisis

> Research article (Journal of Marketing for HIGHER EDUCATION, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4385311105](https://www.wikidata.org/wiki/openalex:W4385311105)  
**Source**: https://4ort.xyz/entity/the-effects-of-commitment-and-trust-on-the-relationship-between-service-quality-and-university-brand-loyalty-in-time-of-