# The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior

> Research article (Journal of Retailing, 2024) · cited 13× · AI/ML

**Wikidata**: [openalex:W4391850619](https://www.wikidata.org/wiki/openalex:W4391850619)  
**Source**: https://4ort.xyz/entity/the-effects-of-benefit-based-vs-attribute-based-product-categorizations-on-mental-imagery-and-purchase-behavior