# The effects of apparel names and visual complexity of apparel design on consumers' apparel product attitudes: A mental imagery perspective

> Research article (Journal of Business Research, 2019) · cited 38× · AI/ML

**Wikidata**: [openalex:W2969850016](https://www.wikidata.org/wiki/openalex:W2969850016)  
**Source**: https://4ort.xyz/entity/the-effects-of-apparel-names-and-visual-complexity-of-apparel-design-on-consumers-apparel-product-attitudes-a-mental-ima