# The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention: Investigating the bias effect of heuristic information processing

> Research article (Journal of Retailing and Consumer Services, 2021) · cited 96× · AI/ML

**Wikidata**: [openalex:W3184966110](https://www.wikidata.org/wiki/openalex:W3184966110)  
**Source**: https://4ort.xyz/entity/the-effects-of-ad-heuristic-and-systematic-cues-on-consumer-brand-awareness-and-purchase-intention-investigating-the-bia