# The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions: A cue utilization approach

> Research article (Journal of Business Research, 2017) · cited 69× · AI/ML

**Wikidata**: [openalex:W2673352829](https://www.wikidata.org/wiki/openalex:W2673352829)  
**Source**: https://4ort.xyz/entity/the-effectiveness-of-number-of-deals-purchased-in-influencing-consumers-response-to-daily-deal-promotions-a-cue-utilizat