# The effectiveness of advertising appeals: A culturally-derived power perspective

> Research article (Journal of Retailing and Consumer Services, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4385657345](https://www.wikidata.org/wiki/openalex:W4385657345)  
**Source**: https://4ort.xyz/entity/the-effectiveness-of-advertising-appeals-a-culturally-derived-power-perspective