# The Effect of Webpage Complexity and Banner Animation on Banner Effectiveness in a Free Browsing Task

> Research article (International Journal of Human-Computer Interaction, 2018) · cited 38× · AI/ML

**Wikidata**: [openalex:W2891130787](https://www.wikidata.org/wiki/openalex:W2891130787)  
**Source**: https://4ort.xyz/entity/the-effect-of-webpage-complexity-and-banner-animation-on-banner-effectiveness-in-a-free-browsing-task