# The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective

> Research article (Computers in Human Behavior, 2017) · cited 156× · AI/ML

**Wikidata**: [openalex:W2613506101](https://www.wikidata.org/wiki/openalex:W2613506101)  
**Source**: https://4ort.xyz/entity/the-effect-of-user-experience-in-online-games-on-word-of-mouth-a-pleasure-arousal-dominance-pad-model-perspective