# The effect of social exclusion on consumer preference for anthropomorphized brands

> Research article (Journal of Consumer Psychology, 2016) · cited 232× · AI/ML

**Wikidata**: [openalex:W2254084475](https://www.wikidata.org/wiki/openalex:W2254084475)  
**Source**: https://4ort.xyz/entity/the-effect-of-social-exclusion-on-consumer-preference-for-anthropomorphized-brands