# The effect of product line endpoint prices on vertical extensions

> Research article (European Journal of Marketing, 2018) · cited 12× · AI/ML

**Wikidata**: [openalex:W2787832744](https://www.wikidata.org/wiki/openalex:W2787832744)  
**Source**: https://4ort.xyz/entity/the-effect-of-product-line-endpoint-prices-on-vertical-extensions