# The Effect of Probabilistic Selling on the Optimal Product Mix

> Research article (Journal of Retailing, 2015) · cited 49× · AI/ML

**Wikidata**: [openalex:W2074921234](https://www.wikidata.org/wiki/openalex:W2074921234)  
**Source**: https://4ort.xyz/entity/the-effect-of-probabilistic-selling-on-the-optimal-product-mix