# The Effect of Preference Stability and Extremity on Personalized Advertising

> Research article (Journalism & Mass Communication Quarterly, 2018) · cited 12× · AI/ML

**Wikidata**: [openalex:W2807057420](https://www.wikidata.org/wiki/openalex:W2807057420)  
**Source**: https://4ort.xyz/entity/the-effect-of-preference-stability-and-extremity-on-personalized-advertising