# The Effect of Preference Expression Modality on Self-Control

> Research article (Journal of Consumer Research, 2015) · cited 55× · AI/ML

**Wikidata**: [openalex:W2116711127](https://www.wikidata.org/wiki/openalex:W2116711127)  
**Source**: https://4ort.xyz/entity/the-effect-of-preference-expression-modality-on-self-control