# The Effect of Perceived Similarity on Sequential Risk Taking

> Research article (Journal of Marketing Research, 2018) · cited 11× · AI/ML

**Wikidata**: [openalex:W4251298467](https://www.wikidata.org/wiki/openalex:W4251298467)  
**Source**: https://4ort.xyz/entity/the-effect-of-perceived-similarity-on-sequential-risk-taking