# The effect of others’ outcome valence on spontaneous gift-giving behavior

> Research article (European Journal of Marketing, 2019) · cited 24× · AI/ML

**Wikidata**: [openalex:W2964365410](https://www.wikidata.org/wiki/openalex:W2964365410)  
**Source**: https://4ort.xyz/entity/the-effect-of-others-outcome-valence-on-spontaneous-gift-giving-behavior