# The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity

> Research article (Journal of Travel Research, 2019) · cited 48× · AI/ML

**Wikidata**: [openalex:W2987430674](https://www.wikidata.org/wiki/openalex:W2987430674)  
**Source**: https://4ort.xyz/entity/the-effect-of-message-consistency-and-destination-positioning-brand-strategy-type-on-consumer-based-destination-brand-eq