# The Effect of Influencer Marketing on Consumers’ Brand Admiration and Online Purchase Intentions: An Emerging Market Perspective

> Research article (Journal of Internet Commerce, 2019) · cited 273× · AI/ML

**Wikidata**: [openalex:W2995303897](https://www.wikidata.org/wiki/openalex:W2995303897)  
**Source**: https://4ort.xyz/entity/the-effect-of-influencer-marketing-on-consumers-brand-admiration-and-online-purchase-intentions-an-emerging-market-persp