# The effect of humour usage on customer’s service experiences

> Research article (Australian Journal of Management, 2018) · cited 35× · AI/ML

**Wikidata**: [openalex:W2891577711](https://www.wikidata.org/wiki/openalex:W2891577711)  
**Source**: https://4ort.xyz/entity/the-effect-of-humour-usage-on-customers-service-experiences