# The effect of entrepreneurial orientation, willingness to change, and development culture on new product exploration in small enterprises

> Research article (Journal of Business and Industrial Marketing, 2016) · cited 64× · AI/ML

**Wikidata**: [openalex:W2465057869](https://www.wikidata.org/wiki/openalex:W2465057869)  
**Source**: https://4ort.xyz/entity/the-effect-of-entrepreneurial-orientation-willingness-to-change-and-development-culture-on-new-product-exploration-in-sm