# The effect of emotion type and similarity of experience on consumers' willingness to pay for cause‐related products: Construal level perspective

> Research article (Journal of Consumer Behaviour, 2023) · cited 23× · AI/ML

**Wikidata**: [openalex:W4386507762](https://www.wikidata.org/wiki/openalex:W4386507762)  
**Source**: https://4ort.xyz/entity/the-effect-of-emotion-type-and-similarity-of-experience-on-consumers-willingness-to-pay-for-causerelated-products-constr