# The effect of emotion in thumbnails and titles of video clips on pre-roll advertising effectiveness

> Research article (Journal of Business Research, 2022) · cited 26× · AI/ML

**Wikidata**: [openalex:W4284975781](https://www.wikidata.org/wiki/openalex:W4284975781)  
**Source**: https://4ort.xyz/entity/the-effect-of-emotion-in-thumbnails-and-titles-of-video-clips-on-pre-roll-advertising-effectiveness