# The Effect of Electronic Word-Of-Mouth (EWOM) On Brand Image and Purchase Intention: A Conceptual Paper

> Research article (SocioEconomic Challenges, 2018) · cited 31× · AI/ML

**Wikidata**: [openalex:W2913677734](https://www.wikidata.org/wiki/openalex:W2913677734)  
**Source**: https://4ort.xyz/entity/the-effect-of-electronic-word-of-mouth-ewom-on-brand-image-and-purchase-intention-a-conceptual-paper