# The effect of dynamic information cues on sales performance in live streaming e-commerce: an IFT and ELM perspective

> Research article (Electronic Commerce Research, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4387818890](https://www.wikidata.org/wiki/openalex:W4387818890)  
**Source**: https://4ort.xyz/entity/the-effect-of-dynamic-information-cues-on-sales-performance-in-live-streaming-e-commerce-an-ift-and-elm-perspective