# The effect of different animated brand logos on consumer response —— an event-related potential and self-reported study

> Research article (Computers in Human Behavior, 2023) · cited 15× · AI/ML

**Wikidata**: [openalex:W4320487286](https://www.wikidata.org/wiki/openalex:W4320487286)  
**Source**: https://4ort.xyz/entity/the-effect-of-different-animated-brand-logos-on-consumer-response-an-event-related-potential-and-self-reported-study