# The effect of authenticity perceptions and brand equity on brand choice intention

> Research article (Journal of Business Research, 2019) · cited 101× · AI/ML

**Wikidata**: [openalex:W2914801171](https://www.wikidata.org/wiki/openalex:W2914801171)  
**Source**: https://4ort.xyz/entity/the-effect-of-authenticity-perceptions-and-brand-equity-on-brand-choice-intention