# The effect of Augmented Reality on purchase intention of beauty products: The roles of consumers’ control

> Research article (Journal of Business Research, 2021) · cited 152× · AI/ML

**Wikidata**: [openalex:W3162454795](https://www.wikidata.org/wiki/openalex:W3162454795)  
**Source**: https://4ort.xyz/entity/the-effect-of-augmented-reality-on-purchase-intention-of-beauty-products-the-roles-of-consumers-control