# The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

> Research article (Journal of Advertising, 2021) · cited 51× · AI/ML

**Wikidata**: [openalex:W3214434733](https://www.wikidata.org/wiki/openalex:W3214434733)  
**Source**: https://4ort.xyz/entity/the-effect-of-affect-an-appraisal-theory-perspective-on-emotional-engagement-in-narrative-persuasion