# The Effect of Ad Blocking on User Engagement with the Web

> Research article (Proceedings of the 2018 World Wide Web Conference on World Wide Web - WWW '18, 2018) · cited 43× · AI/ML

**Wikidata**: [openalex:W2788401181](https://www.wikidata.org/wiki/openalex:W2788401181)  
**Source**: https://4ort.xyz/entity/the-effect-of-ad-blocking-on-user-engagement-with-the-web