# The dual roles of web personalization on consumer decision quality in online shopping

> Research article (Internet Research, 2019) · cited 28× · AI/ML

**Wikidata**: [openalex:W2982660875](https://www.wikidata.org/wiki/openalex:W2982660875)  
**Source**: https://4ort.xyz/entity/the-dual-roles-of-web-personalization-on-consumer-decision-quality-in-online-shopping