# The Dual Role of Communication in Franchise Relationships: A Franchisee Perspective

> Research article (Journal of Small Business Management, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2805555957](https://www.wikidata.org/wiki/openalex:W2805555957)  
**Source**: https://4ort.xyz/entity/the-dual-role-of-communication-in-franchise-relationships-a-franchisee-perspective
