# The Double-Edged Effects of E-Commerce Cart Retargeting: Does Retargeting Too Early Backfire?

> Research article (Journal of Marketing, 2020) · cited 67× · AI/ML

**Wikidata**: [openalex:W3094994081](https://www.wikidata.org/wiki/openalex:W3094994081)  
**Source**: https://4ort.xyz/entity/the-double-edged-effects-of-e-commerce-cart-retargeting-does-retargeting-too-early-backfire