# The Different Phases of the Omnichannel Consumer Buying Journey: A Systematic Literature Review and Future Research Directions

> Research article (Journal of theoretical and applied electronic commerce research, 2022) · cited 38× · AI/ML

**Wikidata**: [openalex:W4312100610](https://www.wikidata.org/wiki/openalex:W4312100610)  
**Source**: https://4ort.xyz/entity/the-different-phases-of-the-omnichannel-consumer-buying-journey-a-systematic-literature-review-and-future-research-direc