# The determinants of franchise brand loyalty in B2B markets: An emerging market perspective

> Research article (Journal of Business Research, 2017) · cited 56× · AI/ML

**Wikidata**: [openalex:W2754560717](https://www.wikidata.org/wiki/openalex:W2754560717)  
**Source**: https://4ort.xyz/entity/the-determinants-of-franchise-brand-loyalty-in-b2b-markets-an-emerging-market-perspective