# The design of B2B customer references: A signaling theory perspective

> Research article (Journal of the Academy of Marketing Science, 2022) · cited 16× · AI/ML

**Wikidata**: [openalex:W4306291147](https://www.wikidata.org/wiki/openalex:W4306291147)  
**Source**: https://4ort.xyz/entity/the-design-of-b2b-customer-references-a-signaling-theory-perspective