# The decision-making process regarding the continuance intention of using branded apps: an integrated approach to the PAM and the TPB

> Research article (International Journal of Contemporary Hospitality Management, 2023) · cited 26× · AI/ML

**Wikidata**: [openalex:W4361000678](https://www.wikidata.org/wiki/openalex:W4361000678)  
**Source**: https://4ort.xyz/entity/the-decision-making-process-regarding-the-continuance-intention-of-using-branded-apps-an-integrated-approach-to-the-pam-
