# The dark side of business model innovation: An empirical investigation into the evolvement of customer resistance and the effectiveness of potential countermeasures

> Research article (Journal of Product Innovation Management, 2022) · cited 37× · AI/ML

**Wikidata**: [openalex:W4229000588](https://www.wikidata.org/wiki/openalex:W4229000588)  
**Source**: https://4ort.xyz/entity/the-dark-side-of-business-model-innovation-an-empirical-investigation-into-the-evolvement-of-customer-resistance-and-the