# The criticality of CMO-CIO alignment

> Research article (Business Horizons, 2017) · cited 25× · AI/ML

**Wikidata**: [openalex:W2590239040](https://www.wikidata.org/wiki/openalex:W2590239040)  
**Source**: https://4ort.xyz/entity/the-criticality-of-cmo-cio-alignment