# The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach

> Research article (Journal of Advertising, 2018) · cited 39× · AI/ML

**Wikidata**: [openalex:W2883194178](https://www.wikidata.org/wiki/openalex:W2883194178)  
**Source**: https://4ort.xyz/entity/the-creative-search-for-an-insight-in-account-planning-an-absorptive-capacity-approach