# The context of choice as boundary condition for gender differences in brand choice considerations

> Research article (European Journal of Marketing, 2018) · cited 13× · AI/ML

**Wikidata**: [openalex:W2788432481](https://www.wikidata.org/wiki/openalex:W2788432481)  
**Source**: https://4ort.xyz/entity/the-context-of-choice-as-boundary-condition-for-gender-differences-in-brand-choice-considerations