# The consumer’s perspective on evaluating products: service is the key

> Research article (Journal of Services Marketing, 2015) · cited 22× · AI/ML

**Wikidata**: [openalex:W2113934063](https://www.wikidata.org/wiki/openalex:W2113934063)  
**Source**: https://4ort.xyz/entity/the-consumers-perspective-on-evaluating-products-service-is-the-key