# The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap

> Research article (Journal of Nonprofit & Public Sector Marketing, 2015) · cited 38× · AI/ML

**Wikidata**: [openalex:W2229074928](https://www.wikidata.org/wiki/openalex:W2229074928)  
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