# THE CONCEPT OF CONSUMER BEHAVIOR: DEFINITIONS IN A CONTEMPORARY MARKETING PERSPECTIVE

> Research article (International Journal of Management & Entrepreneurship Research, 2021) · cited 15× · AI/ML

**Wikidata**: [openalex:W3203317328](https://www.wikidata.org/wiki/openalex:W3203317328)  
**Source**: https://4ort.xyz/entity/the-concept-of-consumer-behavior-definitions-in-a-contemporary-marketing-perspective