# The colorful company: Effects of brand logo colorfulness on consumer judgments

> Research article (Psychology and Marketing, 2022) · cited 36× · AI/ML

**Wikidata**: [openalex:W4229049175](https://www.wikidata.org/wiki/openalex:W4229049175)  
**Source**: https://4ort.xyz/entity/the-colorful-company-effects-of-brand-logo-colorfulness-on-consumer-judgments