# The color-flavor incongruency effect in visual search for food labels: An eye-tracking study

> Research article (Food Quality and Preference, 2020) · cited 41× · AI/ML

**Wikidata**: [openalex:W3082170927](https://www.wikidata.org/wiki/openalex:W3082170927)  
**Source**: https://4ort.xyz/entity/the-color-flavor-incongruency-effect-in-visual-search-for-food-labels-an-eye-tracking-study