# The child–brand relationship: social interactions matter

> Research article (Journal of Product & Brand Management, 2016) · cited 24× · AI/ML

**Wikidata**: [openalex:W2312054673](https://www.wikidata.org/wiki/openalex:W2312054673)  
**Source**: https://4ort.xyz/entity/the-childbrand-relationship-social-interactions-matter