# The brand origin meaning transfer model (BOMT): an integrative theoretical model

> Research article (International Marketing Review, 2015) · cited 20× · AI/ML

**Wikidata**: [openalex:W2249003710](https://www.wikidata.org/wiki/openalex:W2249003710)  
**Source**: https://4ort.xyz/entity/the-brand-origin-meaning-transfer-model-bomt-an-integrative-theoretical-model