# The Bifold Triadic Relationships Framework: A Theoretical Primer for Advertising Research in the Metaverse

> Research article (Journal of Advertising, 2022) · cited 150× · AI/ML

**Wikidata**: [openalex:W4294992250](https://www.wikidata.org/wiki/openalex:W4294992250)  
**Source**: https://4ort.xyz/entity/the-bifold-triadic-relationships-framework-a-theoretical-primer-for-advertising-research-in-the-metaverse