# The Bidirectional Relationship Between Country Image and Product Evaluation: The Mediating Role of Brand Image and the Moderating role of Consumer Nationality

> Research article (Journal of International Consumer Marketing, 2019) · cited 15× · AI/ML

**Wikidata**: [openalex:W2935378064](https://www.wikidata.org/wiki/openalex:W2935378064)  
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