# The Background of Artificial Intelligence Applied to Marketing

> Research article (Academy of strategic management journal/Academy of Strategic Management journal, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3204256565](https://www.wikidata.org/wiki/openalex:W3204256565)  
**Source**: https://4ort.xyz/entity/the-background-of-artificial-intelligence-applied-to-marketing