# The allure of luxury brands’ social media activities: a uses and gratifications perspective

> Research article (Information Technology and People, 2018) · cited 112× · AI/ML

**Wikidata**: [openalex:W2888028474](https://www.wikidata.org/wiki/openalex:W2888028474)  
**Source**: https://4ort.xyz/entity/the-allure-of-luxury-brands-social-media-activities-a-uses-and-gratifications-perspective